Expressively Me

Penguin, a Google Web spam Algorithm, went live on 24 April 2012. Since then its main intent was to reduce Web spam and spammers. As a result of which even an average blogger or a site owner got totally wiped off from the search engine rankings. It was mainly introduced in order to penalize sites that do not consider the Google guidelines whilst optimizing their sites. The earlier version mainly targeted the sites which had:

• Low quality back links
• Overly-optimized keywords for anchor text
• Links from poor quality sites
• Paid links

With the significant work of Penguin 1.0, the official release of Penguin 2.0 was much of an official welcome on May 22, 2013. The speculation of the penalty it would make the spammy sites pay, proved true because it not only focused on penalizing the sites that entertained black-hat techniques but also boosted up the rankings of the user-friendly sites (Sites that abide by the Google Webmaster Guidelines).
The latter version encouraged even small businesses that aimed at short-term profits but had quality content and ethical links. The latest update focuses on a few different areas of Web spam which includes:

Authority: A site that has no authority which is featured by absence of social ranking, rich snippets, and Google+ activity will as a matter of fact earn a down rank in the search engine. One of the best ways to become an authority is through the use of Author Rank.

Anchor Text: The sites that have anchor texts that are rich in Keyword and are used time and again are obviously prone to being detected and ranked low thereafter.

Advertorials: Interesting as it may sound, these are places that would clearly show up whether the links were sold or it was all earned up.

Apart from these three, the past old considerations have been made stricter leading to organic sites getting a chance to come up in the SERPs.

Recovering ones business from the Penguin 2.0 effects would seem quite tedious but there is always a chance to reconsider the site to earn links organically, to perform disavow requests and thereby request reconsideration of our site to Google if at all we find it necessary.

Are you are considering building a new website or revamping the existent one? If it is "Yes" then you better start optimizing your website and do away with all sorts of plagiarism. You need not bother about the likes your content might receive but try making it user-friendly as well as bot-friendly.